| Having been in the fashion jewelry industry for | | | | being advised on how I should diversify my |
| several years, I've had the opportunity to | | | | collection into pieces that I might not like, but |
| merchandise my company's jewelry collections | | | | others may. There is no doubt that everyone has |
| many times. It sounds like a simple task, but has | | | | different tastes when it comes to jewelry and |
| its challenges and risks associated with choosing | | | | style, but attempting to include a wide spectrum |
| products that will be popular while remaining in line | | | | of jewelry often confuses the customer making it |
| with the company's image and strengths. The | | | | difficult to fully realize what it is an online site is |
| following paragraph discusses a simple, but key | | | | selling. Having a broad range of styles can also |
| strategy that has helped make my online jewelry | | | | lead to a large inventory of unsold goods dipping |
| business a success. | | | | into your profits. I try to specialize in a particular |
| Buy What You Would Buy Yourself: | | | | look, which may not be for everyone, but can |
| As simple as it sounds, many people don't abide | | | | create a strong following among those sharing |
| by this practice. I can remember many times | | | | that style. |