| Although largely unheard of by the majority of | | | | dented by the young contenders. With the |
| jewellers at the time of writing, Zirconium, along | | | | introduction of Tungsten also as an alternative, |
| with Titanium, is fast becoming the latest in a line | | | | contemporary men's jewellery has never looked |
| of trends to hit the UK and USA markets and be | | | | so appealing or fashionable. Stainless steel, once |
| taken by storm. | | | | only associated with engineering fasteners and |
| Consumers, hungry for alternative jewellery | | | | cutlery is also riding high on the popularity of |
| materials to traditional precious metals, are | | | | exotic metals. |
| embracing this 'new' metal with its fascinating | | | | Zirconium facts at a glance: |
| surface transformation ability and hypoallergenic | | | | Element number on the periodic table - 40 |
| qualities and abandoning gold, silver and platinum in | | | | In fine powder form, Zirconium will spontaneously |
| its favour. | | | | combust at high altitude. |
| Old established traditionalist jewellers who once | | | | Zirconium is a major constituent of modern day |
| balked at the idea of non-precious metal jewellery | | | | fireworks. |
| are now embracing the products as the realisation | | | | The diamond simulant Cubia Zirconia, or CZs, are |
| that the men's jewellery market is steadily | | | | made from Zirconium by the same process as |
| expanding and being satisfied by metals that were | | | | man made diamonds - high heat and high |
| once thought of as only being used on spaceships | | | | pressure. |
| and aeroplanes. Where does this leave precious | | | | The natural black colour is achieved by heat |
| metals for jewellery? | | | | treatment and is the transformation of the oxide |
| Precious metals will never be replaced by non | | | | layer into Zirconia. |
| precious as the material of choice for the | | | | Zirconium has been identified in the sun. |
| majority of couples planning their trip up the aisle, | | | | Zirconium is a greyish, white lustrous metal. |
| but their market share could become seriously | | | | |