| eans and attire have been associated with heavy | | | | staying afloat. |
| industry to high fashion and become one of the | | | | The style has gone from De-Nimes, to Denim, |
| most versatile and enduring clothing styles in | | | | from Genoa to Jeans, from France to America |
| fashion history. Hollywood stars like Katherine | | | | and travelled the world. Style knows no cultural or |
| Hepburn aided denimâs progress through | | | | geographic boundaries. Experience the history. |
| fashion in the 70âs. And now Savile Row | | | | Now here are a couple of style tips. With this in |
| tailors champion its continuing success, as they cut | | | | mind you could chose a denim shirt by King Gee |
| denim suits for some of the most famous names | | | | (Australia), floral designer silk ties by Timothy |
| in the world. But what of its origins, Denim and | | | | Everest (Savile Row London), a pair of grey |
| Jeans have travelled the world. | | | | flannel trousers by Jaeger (England), for the feet, |
| Captured in denim the Americans invented, | | | | a pair of blue and white Converse All Stars |
| commercialised, stylised, or popularised, in a word, | | | | (America), dark lightweight Harris Tweed jacket |
| Levis, American Wild West culture. But the fabric | | | | (England) and a leather belt by RM Williams |
| was adopted from another continent by early | | | | (Australia) this is the gear you need for working |
| Americans who created functional hard wearing | | | | at the coalface, functionality rules the way. |
| work gear. At the same time they introduced a | | | | Itâs referred to as the lean-clean style, |
| style without the aid of catwalks and drop dead | | | | itâs casual by framework, loose and |
| handsome models. | | | | comfortable, but formalised enough with the |
| Mr Jacob Davis a tailor from Reno Nevada | | | | introduction of neckwear. So you can get into |
| decided to put copper rivets on the corners of his | | | | action, throw off the jacket, roll the sleeves up, |
| denim trouser pockets to prevent them from | | | | loosen the tie and get it done. |
| ripping. Unable to cover the cost of patenting the | | | | Once last thing, why not try a pair of Swarovski |
| idea he sought help from prosperous clothing | | | | Crystal silver designer cufflinks, just to reflect |
| distributor Mr Levi Strauss. Mr Strauss added his | | | | your mood and to complement your tie. |
| own style by putting the garment label on the | | | | Did you know? |
| outside rather than on the inside. Thus a new | | | | Katherine Hepburn famously epitomised the head |
| style was born. | | | | strong career woman starring along side Spencer |
| Denim (derived from De-Nimes in France) had | | | | Tracey in âAdams Ribâ one of |
| already been styled into bell bottom trousers and | | | | the best romantic comedies ever made. She |
| worn by Italian sailors from Genoa and given the | | | | portrayed similar roles in other movies teaming up |
| name Geans (Jeans). These trousers had very | | | | with Cary Grant on numerous occasions. She was |
| practical applications. If a sailor went overboard he | | | | famous for her love affairs with men like Howard |
| could easily slip off his trousers without his feet | | | | Hughes and later Spencer Tracy, which lasted until |
| getting caught and thus stand a better chance of | | | | his death. |