| ign="center"> | | | | your house door instead of a house number. This |
| Sometimes the different consumer habits people | | | | can be seen in remote villages. No house number, |
| have in different countries can really surprise us. | | | | just a telephone number. It must be extremely |
| Our first reaction can be total incomprehension: | | | | practical for the locals. It is an intelligent way for |
| - Wow! Those people are weird! | | | | them of showing others how they can be |
| - How can anyone be like that? | | | | reached |
| - You mean someone actually likes that? | | | | Another example is the Indian Airline company |
| Curiosity might follow. | | | | that sells its tickets in grocery stores. No one in |
| - Now I wonder why those people do that. | | | | Europe would think of going to their grocery store |
| - Does everyone over there think that way? | | | | to get an airline ticket. |
| - Why do they like that? | | | | Consumer habits develop differently in different |
| The answers are often fascinating. With the | | | | cultures for reasons inherent to their way of life. |
| answers to these sorts of questions you can | | | | They live in different environments. They don't |
| really begin to understand different cultures. You | | | | necessarily have the same infrastructures. |
| might even be able imagine someone living such a | | | | A better understanding of your targets consumer |
| different life. Then you might even imagine | | | | habits will open up better adaptation of your |
| yourself living the same sort of life. | | | | product and services to their market. If you |
| One example is the research Nokia has done on | | | | forget to question your target market's |
| mobile phone use over the world. In an effort to | | | | consumer habits you can easily waste your time |
| find out how they need to modify their products | | | | and money. |
| for future needs, they have researched how | | | | Get a free special report that gives you the 8 |
| mobile phones are being used today. | | | | Steps To Develop Your International Business |
| Research in underdeveloped countries showed | | | | easily from where your business is now. This |
| some surprising results. In certain places in Africa | | | | valuable report is yours when you sign up for the |
| mobile phones have become the lifeline to the | | | | Get International Clients free weekly newsletter, |
| outside world for whole communities. Mobile | | | | with easy to implement tips and case studies to |
| phones bring rudimentary banking services to | | | | help you develop your international mindset and |
| remote places. | | | | get you more international clients today. |
| Imagine having a telephone number painted above | | | | |