| There was an article published recently with | | | | garments have a sophisticated design process, |
| regards to a recall on H&M kids jackets - | | | | which ensures that they are safely manufactured, |
| whereby the company who manufactured and | | | | and hence are free of harmful chemicals and |
| designed them voluntarily recalled all the editions, | | | | add-ons. Additionally, the clothes can be described |
| because of a safety concern. If you saw this | | | | as being "playful" - which is excellent for the |
| article - you will know that indeed H&M (the | | | | younger generation. |
| very popular discount clothing retailer) has a range | | | | Secondly - the next age group up goes from 18 |
| of clothes specifically designed for children. | | | | months old to 8 years old. This is referred to as |
| Therefore - if you are a mother (or a father who | | | | the children's wear collection - and as you can tell |
| likes to shop) - you can be sure that you will find | | | | again from the title - the products are slightly |
| the right garments at the right price, on the same | | | | larger, and hence a more mature focus to reflect |
| shopping trip as you would do for yourself. | | | | the child's age. The clothes often are designed |
| The children's range at H&M is called: | | | | with the "fashion conscious" child in mind - those |
| H&M Young. The target for these clothes is | | | | ones who purposely look for fashion potential or |
| everyone up to the age of 14 - so as you can | | | | "cool" clothes. |
| see it really is quite a widespread age group that | | | | Finally, for the oldest children, we have the |
| the they are providing for. For mothers - this is a | | | | H&M Young range - which provides quality |
| great benefit - because it provides a reliable and | | | | garments for 9 to 14 year olds. Obviously, these |
| friendly place for them to buy clothes for their | | | | display even more of a "fashion flair", and given |
| children - without having to worry about the price | | | | their price - they are great for every day general |
| tag. | | | | use. I say this because often children of this age |
| Even though the spread of ages is across 14 | | | | are out playing, and actively doing things. Hence, |
| whole years - the H&M Young line itself is | | | | they need clothes which will assist them in this - |
| split in to numerous parts. Firstly, you have the | | | | ie. be durable, and not rip or tear easily, whilst still |
| baby wear collection - which as the name | | | | looking good. |
| suggests, caters for the youngest children. These | | | | |