| In Part One we did some research to make sure | | | | example, these might cover such things as how |
| that our product idea actually had a market. In | | | | to manipulate various metals, how to seal your |
| addition, we took a look at all the ways at our | | | | finish, the best stones for earrings. They might |
| disposal for delivering our product: ebooks, CDs, | | | | also include broader questions: are photographs |
| audio files, videos, membership sites and any | | | | useful? How much information is too much |
| combination of these. | | | | information? Is my product going to be aimed at |
| This time out, you're going to be exploring how to | | | | the beginner or the more advanced jewelry |
| gather and organize the content for your product. | | | | maker? |
| No matter which medium you've decided to use | | | | Now you should have an even better idea of |
| to deliver your product (and at this point, that | | | | what you know and what you don't. If there are |
| decision may not even have been made), | | | | holes, don't panic. We went through this process |
| information is going to form the foundation of | | | | so you could identify those holes. All we have to |
| your product. The Internet thrives on information, | | | | do now is fill them in. |
| hence it's often used subtitle: the information | | | | Time For More Research |
| superhighway. | | | | Now that we have a rough structure to work |
| So, before you do anything else, it's time to do | | | | from, it's time to start gathering content for your |
| some brainstorming. This is primarily about picking | | | | product. The best way to get started is to return |
| your brain to see how much you already know | | | | to the process we used in the beginning to |
| about your topic. It's your opportunity to have | | | | determine whether or not there was a market |
| some fun, do a little doodling, and see what | | | | for (in this example) making custom jewelry. |
| happens without worrying about the outcome. | | | | Enter the keyword for your product into Google |
| Ready? | | | | search and see what comes up. This time you're |
| Get out a piece of paper and a pen and go at it. | | | | going to follow some links. Check out the ads on |
| Scribble down everything you know about your | | | | the right side. Anything sound interesting? |
| topic (in this case, making custom jewelry). Don't | | | | Anything sound as if it might be a competing |
| worry about if your words aren't right. Don't | | | | product? Follow up on those. If you end up on a |
| worry about your spelling. Don't worry if you don't | | | | sales page and the product appears to compete |
| have every detail in your head. Just write. No | | | | with yours (which is good thing, by the way, |
| editing. No evaluating. Just keep writing. | | | | because it means there are buyers out there), go |
| Go do it. Don't just read about it. Do it. Right now. | | | | ahead and purchase the product. |
| And when you're done, then come back here. | | | | Study the products you purchase. Do they cover |
| All right ... done? | | | | any areas which you may have overlooked in |
| You did it, right? | | | | your brainstorming session? If so, add these to |
| You've got it all down on paper now. You have a | | | | your outline structure. Do they cover any specific |
| good understanding of what you know, and | | | | details you may have overlooked? Add them to |
| maybe a decent understanding of what you don't | | | | your outline structure. How do they present the |
| know. Just to help you get an even clearer | | | | information? Is it easy to comprehend? What do |
| picture, organize your notes under sub-topics. For | | | | you like about the products? What don't you like |
| instance, in our example of making custom | | | | about the products? How would you improve |
| jewelry, you might have sub-topics on how to | | | | them? |
| choose the right materials, how to develop a | | | | Remember, you're just gathering information at |
| design, earrings, bracelets, necklaces, rings, etc. | | | | this point. You can worry about how to integrate |
| In addition, throughout this process, maintain a list | | | | this content into the product later. |
| of questions you'd like answered. Using our | | | | |