| When it comes to tailoring a particular garment to | | | | between having a finished garment that truly fits, |
| your unique sizes, it will be required that you be | | | | and a garment which is "slightly off". If you don't |
| measured at some point. When I say measured, I | | | | do it properly, the result will most likely be |
| mean someone is going to have to find the length | | | | something which is painfully uncomfortable to |
| and diameter of certain body parts, such as the | | | | wear. When you pay valuable money for our |
| chest, waist, seat and inside leg. | | | | clothes, you should expect the best. |
| Unfortunately these days, most clothing retail | | | | So - just how are we supposed to measure the |
| stores take it for granted that you have up to | | | | 4 body parts I mentioned briefly above? |
| date measurements, and that you will be able to | | | | Thankfully, H&M have come to the rescue |
| recall these on the spot. In fact, there was a | | | | again, and are able to provide us with a |
| story of a consumer recently who went in to a | | | | do-it-yourself guide. Just drop on in to any |
| retail store, and was unable to be sized up | | | | H&M retail store, or alternatively visit the |
| because they didn't even have a measuring tape | | | | H&M website, and you will be able to find |
| on hand. Seriously, this is ridiculous - and you really | | | | exact details on the things you should do. It is |
| should be able to have someone do this | | | | best if you have a second person there to do the |
| professionally at your request. | | | | measuring, so that you can just stand or sit and |
| Clearly, this consumer wasn't shopping at an | | | | be as still as possible. |
| H&M store - because it is a prime | | | | Remember, if you don't want to do it yourself, |
| requirement in these stores that there are a | | | | just pop in to any H&M store and someone |
| number of different measuring devices, and that | | | | there will be able to do the whole thing for you! |
| all the shop assistants are required to be trained in | | | | This is the exact service that many consumers |
| the correct methods of sizing people up. | | | | have come to expect from H&M - and they |
| remember, getting the right size is the difference | | | | know that they will never be disappointed. |