| v>Last month the TAG Heuer Monaco Calibre | | | | a Linear Second for the permanent second, |
| 360 LS Concept Chronograph, the world's only 1 | | | | another world first! TAG Heuer has been able to |
| 100th of a second mechanical chrongraph, was | | | | achieve this unprecedented level of accuracy by |
| awarded the prestigious iF Design Award for 2007 | | | | creating a movement that vibrates at an |
| by the International Forum Design Jury. | | | | astounding 360,000 beats per hour. That is ten |
| The iF Design Jury is a hand-picked group of | | | | times the rate of most mechanical chronometers. |
| watch design experts from around the world | | | | The dial features an âoversizedâ |
| appointed with the daunting task of selecting the | | | | 1/100th of a second chronograph sub-dial at the 6 |
| best designs in various categories of watches. | | | | o'clock position which is powered by the Caliber |
| Since 1953 the iF Design Awards have given | | | | 360 manual wind movement; a 15-minute |
| recognition to the finest in innovation and | | | | chronograph counter at 9 o'clock, a 100-minute |
| cutting-edge watch designs. The all-mechanical | | | | power reserve indicator at 12 oâclock |
| Monaco Calibre 360 LS Concept Chronograph won | | | | and a linear second indicator at 3 oâclock. |
| in the Leisure/Lifestyle category. | | | | The TAG Heuer Monaco Calibre 360 LS is a |
| Chosen from a field of over 2,200 products from | | | | "concept" watch, which means it is not yet in |
| 35 countries, this award marks the second | | | | production. The only watch in production that uses |
| consecutive year that a TAG Heuer watch has | | | | the Calibre 360 movement is the Limited Edition |
| won the award. In 2006 the TAG Heuer | | | | TAG Heuer Carrera Chronograph Calibre 360 LE |
| Professional Golf Watch, co-designed with Tiger | | | | featuring a rose gold case, transparent case back |
| Woods, won the iF Design Award in the same | | | | and reptile skin band. Production of this watch was |
| category. | | | | limited to 500 pieces and has a list price of |
| With this new award, TAG Heuer continues to | | | | $18,000. If you would like to see a video of this |
| demonstrate its endless creativity and | | | | watch which also commemorates the history of |
| cutting-edge design capabilities. The Monaco Calibre | | | | the TAG Heuer Carrera Chronograph, click here |
| 360 LS Concept Chronograph was unveiled in April | | | | (opens in new window). |
| 2006 at Baselworld as a representation of the | | | | Jay Steele is a watch enthusiast and publisher of |
| next evolutionary phase for TAG | | | | the popular website - a Web site born out of his |
| Heuerâs Calibre 360 chronograph | | | | passion. Perhaps you have a passion or hobby |
| movement. | | | | you'd like to write about. Discover how to turn it |
| This unique mechanical movement is the first | | | | into a profitable Web site like Jay has. Visit to |
| ever in the history of watch making to achieve | | | | learn more. |
| precision of 1/100th of a second. It also features | | | | |