Three Great Ways to Promote Your Handcrafted Jewelry Business

Part of the amazing charm about bead jewelry isfrom you. Once people get the idea this really
just how easy it can be for someone to sit downcatches on! People will be going out of their way
and learn the basic skills of jewelry making in ato have their friends buy jewelry from you so
matter of a few hours. As any bead jeweler willthat they get a credit.
tell you, creating jewelry is one of those skills thatDonate to a Charity Gift Auction: A lot of
only takes a few minutes to learn, but a lifetimenonprofit groups, charities, schools and churches
to master!have gift auctions where they accept gifts from
While it's fun to sit around with some friends at alocal vendors and then auction those gifts off to
bead shop and all work on jewelry together therethe higher bidder, keeping the money made at
is a grim reality: if you're all making jewelry to sellthe auction. You can donate a collection of bead
then there's going to be a little competitionjewelry like a matching necklace, bracelet and
between you and your friends for customers. Inearrings and prominently display your business
fact, bead jewelry has become so popular incard in front of your jewelry. For the whole
recent years among just about everyone thatevening people will be looking over gifts and
I've heard some bead jewelry artists actually sayseeing your jewelry and business card. If you can
they were quitting because there were too manyput a stack of business cards in front, do so. You
people making jewelry and it was simply toomight be surprised how many people contact you
difficult to sell anymore.after the event and tell you that they didn't win
And while making jewelry pieces is fun and eventhe auction but would love to see what else you
easy at times, actually selling the pieces andhave.
building a business with clients and customers canMix Web Sales with Table Sales: Don't try to sell
be rather difficult, especially if you've never beenall your bead jewelry at one venue or the other.
a salesperson or run a business before.The people who are really running success bead
Here are three ways you can promote your beadjewelry businesses are hustling and cross
jewelry business without coming on too pushy orpromoting themselves all the time. List your
spending a lot of money on advertising.website on the business cards that you give out
Referral Bonus: On all your business cards youat craft shows (even if they don't buy anything!)
simply write the line "Receive $10 credit on any ofand mention the craft shows you'll be attending
my jewelry for every customer you refer!" Howon your website!
does this work? Let's say I sold a beautiful glassThere you go, three low-pressure way to
bead necklace to my child's daycare teacher. Aincrease your customer base and get your bead
week later the teacher's sister contacts you andjewelry in front of more people. These things
has you create a similar necklace for her. You gomight not generate lots of sales right away, but if
back to the daycare teacher and say that sheyou stick with it you'll be amazed at how your
now has a $10 credit to use at any time for anybead jewelry business keeps growing and
other piece of jewelry she wants to purchasemultiplying!